Business Services
LinkedIn has a plethora of services and products that it offers its 313M + userbase. These include job posts which are aimed at the job seeking professionals and LinkedIn Talent Solutions which helps recruiters find and contact potential leads by using tools such as LinkedIn Recruiter, LinkedIn Jobs Network, Career pages and ‘Work with us’. LinkedIn Marketing Solutions is the advertising stream of LinkedIn which generates revenue through display ads, text ads, videos and sponsored updates and they also have a publishing platform where business giants such as Richard Branson have written articles for professionals. There is also the ad-upload function online and strategy services are offered by Advertising Managers which help to create successful campaigns. LinkedIn Sales Solutions is the newest business service offered. It helps sales professionals to stay connected with clients and potential buyers. The LinkedIn Sales Navigator makes it possible to follow chosen contacts and to receive up-to-date information about business partners and companies. This generated knowledge can be extremely useful for sales conversion.It’s clear that one of the major successes of LinkedIn is the way it is able to continuously capture the market in terms of targeted specific professional types and launching innovative products suited to their needs. This is part of what has worked best for them in the past: Talent Solutions has been LinkedIn’s prime revenue generator for years now and attests to this.
At present, LinkedIn
has 4 main subscription models:
LinkedIn
Premium: The subscription aimed at general professional users of LinkedIn. This
allows users access to special features such as InMail Messages, increased
network visibility, premium filtered searches and profile views.
LinkedIn Recruiter: These are
aimed at recruiters. This features advanced recruitment filters, integrated
hiring and the ability to track candidates, as well as all the Premium
features.
LinkedIn Job
Seeker: This is aimed at the part of the work force looking for employment. This
subscriptions offers the user the ability to see who has viewed his profile in
the past and allows the subscriber to send direct messages to recruiters.
LinkedInSales Navigator: The newest addition to
LinkedIn, an efficient tool for sales professionals which makes it possible to include
CRM data and use LinkedIn as a supportive sales application. Please find more
information here.
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